Internal marketing @ my alma mater
For two years, I worked for the Vice Provost of Undergraduate Studies office as a graphic design intern. Here, I worked with eight university departments to create a myriad of internal marketing materials for Mizzou. This role required me to generate innovative and unique designs while working within the University’s strict brand standards.
Below is a sample of the work I created in this position
Branding and Integrated Marketing Campaign
Every year, artistic works are selected from across campus to be featured in the jured Undergraduate Visual Art and Design Showcase. I was fortunate to develop a new logo and brand identity for the showcase.
Plastered in building across campus, tabloid size posters gave interested students information about the showcase.
VADS stickers were placed on classroom and office windows across campus as an evergreen advertisement and source of information for interested students.
Name plaques were placed next to artworks hanging in the VADS gallery to give viewers information about the student artists and their works.
One of two LED screen displays that played on a loop in the student union.
One of two LED screen displays that played on a loop in the student union.
Mockup of a display case created in the Mizzou Library as a unique advertisement for VADS. The display case had three layers of components that served to emphasis certain information and create movement in the work. Components: - Reusable poster of VADS logo and brand assets used as a backdrop for the case - Foam-core board prints of past students work to highlight the types of work VADS sponsors - Stickers with information about the showcase, its application process, and the programs sponsors
Helping Transfer Students Feel at Home
The Transfer Center at Mizzou provides services that help transfer and first-generation students thrive. Below is a sample of assets I created that aided in this mission.
