The Problem: As climbing increases in popularity, our climbing areas (crags) have become strained. It is not uncommon to see broken bolts, trash, and unmaintained trails in popular climbing areas. Ozark Climbing Coalition is a fictional NFP whose mission is to promote conservation of climbing areas, safe climbing practices, and a justice-oriented climbing community in Arkansas. 

Method: For this project, I created a branding guide and sample ads for Ozark Climbing Coalition. OCC's brand was inspired by retro campers and the rugged beauty of the Ozark mountains region in Northern Arkansas. The concept of the ad campaign was to juxtapose recognizable landmarks with famous climbing areas to show that both are important parts of Arkansas history and should be treated as such. 

*spec work