Helmsley Charitable Trust
The Problem: Helmsley Charitable Trust came to use looking to streamline and refine their social media presence.
The Solution: We implemented a new social strategy focused on user engagement and information sharing to highlight the organizations vast array of programs. A key facet of this was to create sub-brands for each of Helmsleys focus areas. To do this, I developed and led a branding exercise with key client stakeholders where we refined existing brand elements to better support their work.
The work below showcased multi-slide Instagram and LinkedIn carousels.
Part of our strategy was to integrate motion graphics and animation. This tactic saw higher views and likes than static posts.